Having the right real estate is essential to Chengdu SOFN. Location matters, because it helps consumers to utilize Chengdu SOFN’s offerings… … "Real Estate (Chengdu SOFN)" will have a long-term positive impact on the this entity, which adds to its value. This statement will lead to an increase in profits for this entity. "Real Estate (Chengdu SOFN)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.