Pricing Power (Candle holder)

Customers typically rebel against price increases by switching to competing products, but if a company has pricing power, customers will continue using Candle holder’s products and services. Candle holder has the ability to charge customers higher prices… … "Pricing Power (Candle holder)" will have a long-term positive impact on the this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. "Pricing Power (Candle holder)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.