Unique products help distinguish C j's jewlry emporium from competitors. C j's jewlry emporium can charge higher prices for their products, because consumers can’t get those products elsewhere… … This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. "Unique Products (C j's jewlry emporium)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.