WikiWealth

When given a choice, customers are loyal to British Airways. Instead of targeting all customers, British Airways only needs to target new customers in order to grow their business… … "Customer Loyalty (British Airways)" has a significant impact, so an analyst should put more weight into it. "Customer Loyalty (British Airways)" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value.