Brand Reputation

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A strong brand reputation can help increase sales and profits, because the brand allows a business to charge more money for similar products. … "Brand Reputation" has a significant impact, so an analyst should put more weight into it.

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This statement has a significant impact?

Has a positive impact over the long term?

Has a positive impact over the short term?

This statement leads to reduced costs?

This statement leads to increased profits?

Easy to defend this advantage?

Difficult to defend advantage?

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SWOT Strength: Brand Reputation
A strong brand reputation can help increase sales and profits, because the brand allows a business to charge more money for similar products.

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