Pricing Power (Borders Group)
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Customers typically rebel against price increases by switching to competing products, but if a company has pricing power, customers will continue using Borders Group’s products and services. Borders Group has the ability to charge customers higher prices… …
SWOT Analysis Survey
SWOT Strength: Pricing Power (Borders Group)
Customers typically rebel against price increases by switching to competing products, but if a company has pricing power, customers will continue using Borders Group’s products and services. Borders Group has the ability to charge customers higher prices…
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