Brand Name (Big apple donut and coffee)

A strong brand name is a major strength of Big apple donut and coffee. This gives Big apple donut and coffee the ability to charge higher prices for their products because consumers place additional value in the brand… … "Brand Name (Big apple donut and coffee)" has a significant impact, so an analyst should put more weight into it. "Brand Name (Big apple donut and coffee)" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Brand Name (Big apple donut and coffee)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.