Customers typically rebel against price increases by switching to competing products, but if a company has pricing power, customers will continue using Berakah Feeds’s products and services. Berakah Feeds has the ability to charge customers higher prices… … This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Pricing Power (Berakah Feeds)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.