WikiWealth

"it has a big brand name" has a significant impact, so an analyst should put more weight into it. "it has a big brand name" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "it has a big brand name" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.