Unique products help distinguish ABC Pumpkins from competitors. ABC Pumpkins can charge higher prices for their products, because consumers can’t get those products elsewhere… … This statements will have a short-term positive impact on this entity, which adds to its value. This statement will lead to an increase in profits for this entity. "Unique Products (ABC Pumpkins)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.