Mobile phone makers are fitting their phones with the ability to make wifi calls, which allows free calls from wireless hot spots. This will increase demand for broadband networks. … "WiFi Home Calling" has a significant impact, so an analyst should put more weight into it. "WiFi Home Calling" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. "WiFi Home Calling" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.