As the popularity of soybean increases, the demand for the product will also increase, which increase the long term price. The vegan, and broader vegetarian market, may increase the popularity of soybean in the general population. … "Vegan Market Growing" has a significant impact, so an analyst should put more weight into it. "Vegan Market Growing" will have a long-term positive impact on the this entity, which adds to its value. This qualitative factor will lead to a decrease in costs.