New services help Telco to better meet their customer’s needs. These services can expand Telco’s business and diversify their customer base… … "New Services (Telco)" has a significant impact, so an analyst should put more weight into it. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "New Services (Telco)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.