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Video conferencing could help companies reduce expenses and drastically increase revenue for any company along the line of conferencing technology.

Tandberg is Cisco's video conferencing solution that has a leader market position and enormous potential.

From Tandberg's about section:

"TANDBERG is the market share leader and the fastest growing company in the video conferencing industry. We hold the highest market share for video infrastructure products as well as video endpoints, whether measured in terms of revenue or unit volume.* Since entering the video conferencing industry in 1989, we consistently have been first to market with innovations that bring video communication to an ever-growing number – and variety – of users.

Today, we have dual headquarters in Oslo, Norway, and New York, USA, offices in 34 countries, and more than 1,500 employees across the globe. We have had over 30% annualized revenue growth for the past 10 years. Our video solutions can be found in over 90 countries, improving return on investment for enterprises of all types, universities, financial institutions, and public sector organizations.

In addition to our industry awards for thought leadership and product innovation, we have also been named as one of the best places to work.

Our Mission

TANDBERG's mission is to change the way people communicate. Our vision of the future is a world in which all communication is completely natural, unencumbered by technology. We believe you should be able to communicate over video with a co-worker, customer or supplier as if you were in the same room.

Members of our video community experience a New Way of Working, allowing them to transform their business, do more with less, and be greener.

Our Solutions
TANDBERG products are known for their quality and innovation, with a consistent track record of technology firsts.

We deliver the most comprehensive and reliable total solution in the video industry – including telepresence, high definition video systems, and PC video, a full portfolio of infrastructure products and MCUs, and the strongest video management platform available. We have a core commitment to a standards-based approach, providing investment protection for solutions that grow with you as your adoption of video grows."

Source: http://www.tandberg.com/about-tandberg-video-conferencing-telepresence.jsp

Source: http://www.tandberg.com/ … This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity.