Slow steaming or super-slow steaming is a new strategy used by long-distance shipping companies. This strategy came about from the rise of fuel prices and soaring greenhouse gas emissions. Shipping companies slow their vehicles from moving at 25 knots to 20 knots (full throttle to slow steaming, respectively). … "Super Slow Steaming" has a significant impact, so an analyst should put more weight into it. "Super Slow Steaming" will have a long-term positive impact on the this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. "Super Slow Steaming" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.