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Expanding internationally will help Papa John's to grow their business. … "International and Emerging Market Expansion" has a significant impact, so an analyst should put more weight into it. "International and Emerging Market Expansion" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "International and Emerging Market Expansion" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.