Tremendous long term potential: 4% LT growth in edu cost and untapped private participation in market. Private education products are increasing in popularity, because the value for the money is increasing. These institutions are profit seeking enterprises, which have a significant stake in making sure their end product (qualified applicants) are of the highest possible standard. … "Potential Online Education Market" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.