The online system allows the company to reduce transaction fees and increase ease of use for their customers.

Specific Company Comments:
EBAY: PayPal, ebay's online payment system could increase in popularity over time and add significantly to the companies growth and revenue. … "Online Payment System" has a significant impact, so an analyst should put more weight into it. "Online Payment System" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Online Payment System" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.