Online games offer many benefits to game producers. They limit the ability for customers to pirate games, because the software is housed on a server owned by the company. They also eliminate the need for physical software sales that eat into profits. Online games are much easier to incrementally improve, which reduces the problems associated with multiple patches for multiple problems that surface after a game is purchased. They also allow a more robust revenue generating model, from advertising to micro payments for ingame goods. … "Online Games" has a significant impact, so an analyst should put more weight into it.