New technology helps NIVEA to better meet their customer’s needs with new and improved products and services. Technology also builds competitive barriers against rivals… … "New Technology (NIVEA)" has a significant impact, so an analyst should put more weight into it. This statements will have a short-term positive impact on this entity, which adds to its value. "New Technology (NIVEA)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.