New services help Night club to better meet their customer’s needs. These services can expand Night club’s business and diversify their customer base… … "New Services (Night club)" has a significant impact, so an analyst should put more weight into it. "New Services (Night club)" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "New Services (Night club)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.