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Fragmented markets provide many opportunities for NBA to expand and increase market share. Fragmented markets have many small competitive who lack the cost advantages of larger companies… … "Fragmented Market (NBA)" has a significant impact, so an analyst should put more weight into it. "Fragmented Market (NBA)" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This statement will lead to an increase in profits for this entity. "Fragmented Market (NBA)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.