Dropped the "Music TV" Theme for A Wider Audience
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MTV use to play videos, but since videos are easy to watch on demand, MTV changed their mission from Music to Pop Culture. They focus on shows, which give MTV a wider audience and better growth prospects. …
SWOT Analysis Survey
SWOT Opportunity: Dropped the "Music TV" Theme for A Wider Audience
MTV use to play videos, but since videos are easy to watch on demand, MTV changed their mission from Music to Pop Culture. They focus on shows, which give MTV a wider audience and better growth prospects.
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