With reality tv shows and other means of promoting the way we look in society, gives L'Oreal an opportunity to gain more market share. … "Appearance Mentality" has a significant impact, so an analyst should put more weight into it. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Appearance Mentality" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.