New services help Land and House to better meet their customer’s needs. These services can expand Land and House’s business and diversify their customer base… … "New Services (Land and House)" has a significant impact, so an analyst should put more weight into it. "New Services (Land and House)" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "New Services (Land and House)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.