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New services help Lafarge cement to better meet their customer’s needs. These services can expand Lafarge cement’s business and diversify their customer base… … "New Services (Lafarge cement)" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "New Services (Lafarge cement)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.