Internet sales are increasing at a fast pace. This is a product of increased fuel prices, which make driving to a store less likely, and foreign buys. This development allows foreign buyers to purchase clothing as it becomes more popular abroad. … "Internet Sales" has a significant impact, so an analyst should put more weight into it. "Internet Sales" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Internet Sales" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.