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The increase in 3G and 4G coverage will increase the number and sophistication of the services offered by wireless companies. New services can bring in new customers, which increase sales and profits. … "Increasing 3G and 4G Coverage" has a significant impact, so an analyst should put more weight into it. "Increasing 3G and 4G Coverage" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity.