New services help Hotel Indigo to better meet their customer’s needs. These services can expand Hotel Indigo’s business and diversify their customer base… … "New Services (Hotel Indigo)" has a significant impact, so an analyst should put more weight into it. "New Services (Hotel Indigo)" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. "New Services (Hotel Indigo)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.