According to the Economist, "by 2015 the firm [Pepsi] aims to reduce the salt in some of its biggest brands by 25%; by 2020, it hopes to reduce the amount of added sugar in its drinks by 25% and the amount of saturated fat in certain snacks by 15%. Pepsi also recently announced that it would be removing all its sugary drinks from schools around the world by 2012."

The CEO of Pepsi fears that if the industry does not do a better job of regulating itself, then federal agencies will prosecute it like the tobacco industries of years past. Campaigns against obesity, showing calorie counts, and general unhealthiness of school lunches is creating a tide of opposition to companies that produce unhealthy food.

A push towards healthier foods is a net positive for any firm that captures market share of this fast growing market. … "Healthy Food Objective" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value.