Fragmented Market (Guest House)
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Fragmented markets provide many opportunities for Guest House to expand and increase market share. Fragmented markets have many small competitive who lack the cost advantages of larger companies… … "Fragmented Market (Guest House)" has a significant impact, so an analyst should put more weight into it. "Fragmented Market (Guest House)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.
SWOT Analysis Survey

SWOT Opportunity: Fragmented Market (Guest House)
Fragmented markets provide many opportunities for Guest House to expand and increase market share. Fragmented markets have many small competitive who lack the cost advantages of larger companies…
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