As more people learn about the importance of personal hygiene, the company may benefit for the fact that they provide the products necessary. Gillette could profit tremendously as more people become aware and educated on the importance of personal hygiene. … This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. "Importance of Personal Hygiene" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.