Gillette has been noted in fashion magazines as to," how to look" in different seasons. Being a tool for the clean shaved look promoted by the fashion guru's. This gives the company free publicity to use their products. An opportunity for the company. … "Fashion Look" has a significant impact, so an analyst should put more weight into it. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Fashion Look" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.