New markets allow Generika Drugstore to expand their business and diversify their portfolio of products and services… … "New Markets (Generika Drugstore)" has a significant impact, so an analyst should put more weight into it. This statements will have a short-term positive impact on this entity, which adds to its value. "New Markets (Generika Drugstore)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.