A highly fragmented market will benefit companies, which have economies of scale and can provide the same benefits to customers with low cost. WLP should accumulate market share over time as they consolidate the market, especially during recessions, when less profitable market participants have trouble.

Highly fragmented market provides good opportunity for economies of scale and acquisitions. … "Fragmented Market" has a significant impact, so an analyst should put more weight into it. "Fragmented Market" will have a long-term positive impact on the this entity, which adds to its value.