The online market offers First Bank Nigeria Plc the ability to greatly expand their business. First Bank Nigeria Plc can market to a much wider audience for relatively little expense… … "Online Market (First Bank Nigeria Plc)" has a significant impact, so an analyst should put more weight into it. "Online Market (First Bank Nigeria Plc)" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Online Market (First Bank Nigeria Plc)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.