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International markets offer EQUITY BANK KENYA new opportunities to expand the business and increase sales… … "International Expansion (EQUITY BANK KENYA)" has a significant impact, so an analyst should put more weight into it. "International Expansion (EQUITY BANK KENYA)" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This statement will lead to an increase in profits for this entity. "International Expansion (EQUITY BANK KENYA)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.