As the world grows richer, chocolate consumption also grows. Emerging countries offer the best possibilities for growth. In China, "the average Chinese person is estimated to consumer only 100 grams of chocolate a year — a hundredth or so of the amount devoured in northern Europe."

Source: Economist Magazine, August 7th, page 73, Sweet dreams"Emerging Market Cocoa Consumers" will have a long-term positive impact on the this entity, which adds to its value. This statement will lead to an increase in profits for this entity. "Emerging Market Cocoa Consumers" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.