All-access Pricing
Last Updated by WikiWealth | Update This Page Delete This Page
Major publishers are moving to a system that allows users to view content on any platform as long as the user pays for that content. The Ipad and other digital devices are making this idea possible. A major drawback is finding enough information about their customers to make advertising viable. Magazines can segment their customers based on addresses, but a digital address does not have that luxury.
In general, all access subscriptions make sense for customers who use a variety of means to connect with top-quality content. …
SWOT Analysis Survey
SWOT Opportunity: All-access Pricing
Major publishers are moving to a system that allows users to view content on any platform as long as the user pays for that content. The Ipad and other digital devices are making this idea possible. A major drawback is finding enough information about their customers to make advertising viable. Magazines can segment their customers based on addresses, but a digital address does not have that luxury.
In general, all access subscriptions make sense for customers who use a variety of means to connect with top-quality content.
[[div class="delete-prompt" style="display : none;"]]
If you believe that this point is inaccurate, please flag this page to notify administrators and moderators.