The online market offers Adorable Annie's the ability to greatly expand their business. Adorable Annie's can market to a much wider audience for relatively little expense… … "Online Market (Adorable Annie's)" has a significant impact, so an analyst should put more weight into it. "Online Market (Adorable Annie's)" will have a long-term positive impact on the this entity, which adds to its value. This statement will lead to an increase in profits for this entity.