New markets allow Adorable Annie's to expand their business and diversify their portfolio of products and services… … "New Markets (Adorable Annie's)" has a significant impact, so an analyst should put more weight into it. "New Markets (Adorable Annie's)" will have a long-term positive impact on the this entity, which adds to its value. This statement will lead to an increase in profits for this entity. "New Markets (Adorable Annie's)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.