Weight Watchers (WTW) SWOT Analysis

Weight Watchers International, Inc. is a global diet, nutrition, and weight management service provider which sells its products through meeting operations as well as online and to franchisees. Weight Watchers International business is focused on three key weight management systems, including the Flex Plan, which encourages participants to maintain or lose weight by eating only a certain number of assigned "food points", and the Core Plan, in which you eat approved foods only when you are hungry and stop when you are satisfied. Weight Watchers also sells branded consumables and nutritional products like bars, snacks, and microwavable foods, as well cookbooks and magazines. Weight Watchers programs, management tools, and tracking tools are available on a subscription basis at the website WeightWatchers.com. The company sells its products through meeting operations and to its franchisees. (read full profile)