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Urban Outfitters (URBN) SWOT Analysis Profile

Urban Outfitters, Inc., founded in 1970, is a worldwide retailer that develops, sells, and markets fashion apparel and footwear, accessories, decorative household items and furniture, and gift items under the brand names Urban Outfitters, Anthropologie, Free People, and Terrain. As of 2008, the company operated 245 total stores in Canada, the US, and Europe, most of which fell under the Urban Outfitters and Anthropologie brands. The company primarily markets and sells its products through online channels and catalogs. Urban Outfitters also sells and distributes young womens casual apparel on a wholesale basis through approximately 1,700 department and specialty stores. Company headquarters are located in Philadelphia, Pennsylvania. (read full profile)

Additional Information

What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments. Check out WikiWealth's entire database of free SWOT reports or use our SWOT analysis generator to create your own SWOT template.

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SWOT Conclusion

Strengths + Opportunities = 12

Threats + Weaknesses = 12

… A history of overcoming weaknesses makes it difficult for other firms to exploit their difficulties. A good defense against threats lowers the risks that profits will decrease. Maintaining strengths can help maintain high profits and low costs.