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Royal Caribbean Cruises (RCL) SWOT Analysis Profile

Royal Caribbean Cruises, Ltd., founded in 1968, is a cruise vacation company that operates 35 ships throughout the world (as of 2007, under the cruise brands Royal Caribbean International, Celebrity Cruises, Pullmantur Cruises (serving the Spanish and Latin American markets), Azamara Cruises, and CDF Croisieres de France. The conmpany is based in Miami, Florida with offices in the United Kingdom, Germany, Norway, Italy, Spain, Singapore, and China. Royal Carribbean ships offer a range of onboard services, luxury amenities, games, and activities such as pools, beauty salons, spa facilities, cinemas, gyms, ice skating and in-line skating rinks, wave pools and surf machines, miniature golf courses, arcades, lounges, bars, and dozens of shopping and dining venues. Each ship also organizes on-shore activities at each port. Royal Caribbean Cruises, Ltd. also has a 50% joint venture with TUI Travel PLC, a vacation company which services the UK and Brazil via the Island Cruises brand. (read full profile)

Additional Information

What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments. Check out WikiWealth's entire database of free SWOT reports or use our SWOT analysis generator to create your own SWOT template.

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SWOT Conclusion

Strengths + Opportunities = 5

Threats + Weaknesses = 6

… A history of overcoming weaknesses makes it difficult for other firms to exploit their difficulties. The ability to capitalize on opportunities get rewarded with higher profits and lower costs. Maintaining strengths can help maintain high profits and low costs.