Newell Rubbermaid (NWL) SWOT Analysis

Newell Rubbermaid, Inc., founded in Atlanta, GA in 1983, develops, manufactures, and distributes consumer and commercial merchandize worldwide via retail discount stores, warehouse clubs, office superstores, home centers, and commercial distributors. Its products fall into four divisions which include Cleaning, Organization & Decor, such as home organization and storage bins, food storage systems, cleaning products, custom and stock blinds, as well as pleated, cellular, and roller shades; Office Products such as pens, pencils, inks, highlighters, correction fluids, and other office and art supplies; Tools and Hardware such as hand and power tools, hand and power tool accessories, torches and soldering tools, and hardware for cabinets, windows, and doors; and the Home & Family segment, which sells cookware and bakeware, kitchenware, and cutlerly; swings, strollers, and high chairs; and hair care and grooming accessories, among other merchandise. The companys most popular brands are Sharpie, Paper Mate, DYMO, EXPO, Waterman, Parker, Rolodex, IRWIN, LENOX, BernzOmatic, Rubbermaid, Levolor, Graco, Calphalon, and Goody. (read full profile)