Limited Brands (LTD) SWOT Analysis

Limited Brands, Inc., founded in 1963, operates three retail divisions in the US: Victorias Secret, Bath and Body Works, and Apparel. The Victorias Secret division sells intimate apparel, beauty products, and accessories under the Victorias Secret and La Senza brand names, and their products are sold primarily through retail stores, online, and through catalogues. This division has 1,003 stores in the US and 323 stores in Canada. The Bath and Body Works division sells personal hygiene, beauty, and household fragrance products with the brand names Bath & Body Works, C.O. Bigelow, and White Barn Candle Company. The Bath and Body Works division operates 1,546 stores throughout the US. Limited Brands Apparel division sells womens and mens apparel through Express and Limited Stores, of which there a combined total of 918 in the US. The company also operates less than a dozen specialty stores that market and sell fashion and personal hygiene products for women. Limited Brands, Inc. is headquartered in Columbus, Ohio. (read full profile)