Kellogg (K) SWOT Analysis

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Strengths


Brand Name.
kellogg company
Cereal
cookies

Weaknesses


Higher price

Opportunities


untapped emrging markets
Taking advantage of using Kashi to penetrate Health food market
Eat at Home

Threats


private labels
Marketing Unhealthy Food to Kids
Commodity Prices
Fuel Prices

Kellogg (K) SWOT Analysis Profile

Kellogg Company and its subsidiaries, manufactures and markets cereal and convenience foods under the brand names of: Kelloggï¿½s, Keebler, Cheez-It, Murray, Austin, and Famous Amos to a worldwide market. In addition to cereals, Kellogg also makes ready-to-eat cereals and convenience foods (cookies, crackers, toaster pastries, cereal bars, fruit snacks, frozen waffles, and vegtable foods). In the US kellogg delivers it products through its direct store-door delivery system. (read full profile)

Additional Information

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