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Interpublic (IPG) SWOT Analysis Profile

The Interpublic Group of Companies, Inc., together with its subsidiaries, develops marketing programs that offer PR, marketing, and advertising services; oversee meeting and event productions; develop and manage brand identities; and provide consulting services for its clients across the globe. The company also offers direct to consumer advertising, direct marketing campaigns, and mobile and search engine marketing services. The company was previously known as McCann-Erickson Inc, though it changed its name to The Interpublic Group of Companies, Inc. in 1961. (read full profile)

Additional Information

What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments. Check out WikiWealth's entire database of free SWOT reports or use our SWOT analysis generator to create your own SWOT template.

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SWOT Conclusion

Strengths + Opportunities = 5

Threats + Weaknesses = 2

… A history of overcoming weaknesses makes it difficult for other firms to exploit their difficulties. The ability to capitalize on opportunities get rewarded with higher profits and lower costs. A good defense against threats lowers the risks that profits will decrease. Maintaining strengths can help maintain high profits and low costs.