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Fossil (FOSL) SWOT Analysis Profile

Fossil, Inc. designs, manufactures, markets, and distributes apparel and accessories, including watches, jewelry, belts, handbags, hats, gloves, and sunglasses under the brand names Fossil, Michele, Relic, and Zodiac; and through licensing agreements, with brands like Adidas, Burberry, Diesel, DKNY, Emporio Armani, Marc Jacobs, and Michael Kors. It also designs and arranges for the manufacture of watches and accessories to be sold as third-party private label products or premiums. Fossil, Inc. operates several company owned retail stores and department stores, as well as selling its merchandise through catalogs and online. (read full profile)

Additional Information

What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments. Check out WikiWealth's entire database of free SWOT reports or use our SWOT analysis generator to create your own SWOT template.

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SWOT Conclusion

Strengths + Opportunities = 8

Threats + Weaknesses = 10

… A good defense against threats lowers the risks that profits will decrease. Maintaining strengths can help maintain high profits and low costs.