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Diageo (DEO) SWOT Analysis Profile

Diageo plc (London based) produces, packages, distributes, and marketing spirits, beer, and wine. Its premium brands include; Smirnoff vodka, Johnnie Walker scotch, Captain Morgan rum, Baileys Original Irish Cream, JeB scotch, Tanqueray gin, and Guinness stout. Diageos spirit brands feature; Crown Royal (Canadian whisky), Buchanans De Luxe whisky, Gordons gin and vodka, Windsor Premier whisky, Bells Extra Special whisky, Seagrams whiskey, Old Parr whisky, Bushmills Irish whiskey, Bundaberg rum Cacique rum, and Ketel One vodka. Wine brands include Beaulieu Vineyard, Sterling Vineyards, Rosenblum Cellars, Chalone Vineyard, Blossom Hill, and Piat d'Or. Its beers include Harp lager, Smithwicks ale, Malta Guinness non-alcoholic malt, Red Stripe lager, and Tusker lager. Diageo also owns US and international distributions rights for Jose Cuervo tequila. (read full profile)

Additional Information

What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments. Check out WikiWealth's entire database of free SWOT reports or use our SWOT analysis generator to create your own SWOT template.

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SWOT Conclusion

Strengths + Opportunities = 17

Threats + Weaknesses = 24

… A good defense against threats lowers the risks that profits will decrease. Maintaining strengths can help maintain high profits and low costs.